Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, they are aiming to increase blockchain adoption for regular people across the world. They are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping. The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services – they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token now acts as more than a simple reward point – as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account.
The ARAW Token Solution
The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value – without dealing with any of the underlying complexities which make cryptocurrency unattractive.
The Unified Reward System seeks to transform the poorly utilised loyalty industry by fusing the shopping reward potential of all retails together regardless of the product – focusing on rewarding the individual with cryptocurrency market access as well as a form of investment. With their technical offering, they seek to support individual sellers as well as enterprise vendors. The ARAW token can be adopted in any location – this global decentralised potential represents virtually limitless growth of the token.
Araw Touch & Pay Card is their single card solution for all reward programmes a shopper may be interested in – the first of its kind in the UK. It allows customers to earn ARAW tokens with their daily purchases as well as pay using accumulated ARAW tokens. This ensures that an average customer can easily adopt the use of the card due to its similarity with existing technologies – but now empowered with ARAW tokens which hold intrinsic value and never expire. This offering allows the ARAW token to have a practical daily use which cryptocurrency has been struggling to fulfill as token value was previously disconnected from its contextual use until now.
The Customer App
The Customer app is targeted towards their merchants/retailers’ daily customers to allow business to keep in touch with their customers and build a meaningful relationship with them. The benefits of using this application are:
• Earn and redeem rewards from their favourite businesses.
• Discover incredible rewards from thousands of near-by businesses.
• Time to time one-off unbeatable deals from various retailers.
The Business App
The Business App is mainly used by their merchants/retailers to operate requests made from customer app. The main use cases for business app are;
• Connect with customers for a relationship that endures.
• Give customers more personalized experiences – both in and out of store – and see your revenue double from returning customers.
Customers Insight Dashboard
Customers insight dashboard gives their merchants/retailers detailed statistics about their regular/dormant customer base. They provide detailed insight of customer stats so that they can plan for their short and long term business goals. Moreover, retailers can understand customer behavior and communicate with them to get them back to their business.
The ARAW Token Ecosystem
The Araw Ecosystem was carefully designed from the beginning as a supportive sphere in which users can be confident in their trades on the Blockchain. To capture a variety of users, they have provided an ecosystem platform that is scalable and effective, yet simple over the Ethereum Blockchain, where customers and brands can interact without restrictions in a dependable, trustless, and mutually beneficial manner.
Source: youtube/ARAW Token