MILC – The Welt der Wunder ICO Tokenizing the media industry

MILC is creating a blockchain-managed license, trading and sales platform for high-quality video content, for the international broadcasting, VOD and online video publishing sectors. The MILC blockchain application provides templates for the different types of use. Every vendor can pre-define the type of use they offer. All purchasers can see which of the stated exemplary types of use are still available. The MILC token is the payment medium within the platform. Payments to the platform apart from MILCs can also be made in MILCs convertible fiat currencies, such as EUR/USD/CHF, in addition to MILCs. The integrated exchange API converts fiat currency payments into MILC in a seamless user experience. The end-user is able to use the system with normal currency or crypto, without being a crypto currency expert. The blockchain-based sales structure can easily be extended securely, allowing an ever increasing number of producers and consumers to participate. As the content on the platform grows, it will evolve into a leading market position. The token’s success is not dependent on first establising an underlying business model. Instead, it is designed as a utility token on the MILC-platform from the beginning in to the existing business and will be develop further there. The MILC community plays an important part in the MILC blockchain business model, content production, distribution, and evolution of the token as a valuable utility token.

How The Platform Works

The content creator will select the smart contract that matches with his/her sales objectives and upload the content on the platform. The content is stored on the cloud but a working copy will be visible on the platform. The end user will select the content with the appropriate license parameters from the video library. The selected content can be paid with different cryptocurrencies and even with fiat currencies. The integrated exchange API converts the cash flows into MILC tokens, which are distributed to the content creator while the content is provided to the new owner in real time.

MILC – blockchain project

A further partner who will assist in the smooth operation of the blockchain-based sales platform is the market leading Swiss telecommunications company Swisscom. Swisscom is one of the leading banking infrastructure providers in Europe, and currently provides services to almost 200 banking institutions. The MILC project therefore has secured the cooperation of Swisscom and its deep experience in running financial platforms. The operation of the distribution blockchain, the main tenance of the blockchain based smart contract execution and the crypto currency based financial flows after
completion will be designed and run by Swisscom Blockchain. Their sales platform offers services for the management of all contractual processes and of price and payment between the supplier and the purchaser. The blockchain provided by Swisscom Blockchain AG assures the smooth financial flow of the sales partners among one another. With SwissTXT and Swisscom Blockchain AG, Welt der Wunder has two quality-assuring partners on board who stand for the same sustainability and professionalism as Welt der Wunder itself.

The MILC Token

The Micro Licensing Coin is a utility token and will be the payment medium used within the micro-licensing platform. The sale of the tokens will help boost the value of MILCs in addition to popularizing the platform’s business model. The number of issued MILC tokens are 40,000,000 and 26.5% of these tokens will be available during the ICO. An equivalent percentage will be available during the pre-sale. The best thing about the MILC ICO is that the Welt der Wunder TV Company is an established firm that has been part of the media industry for more than 20 years. The firm has broadcast networks in German and Swiss TV channels. The distribution platform is already developed and the firm has decades of experience. This company is not a startup like most ICO companies but it seeks to solve problems in a market they understand by offering an innovative solution that is bound to enjoy a good demand. Investors are reassured that the product is value for money.

Source: youtube/Welt der Wunder


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