NOIZ is an AI-enabled, decentralized ad exchange platform based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data. NOIZ also gives consumers control of their data privacy so they’re constantly aware of what information is shared through the ad exchange network. Facebook’s Cambridge Analytica scandal was just an example where profiles of 50M people were stolen and profiled for tip elections in 30+ countries. Consumers are also subjected to irrelevant ads – Upto 46% consumers agree that the ads they look at maybe irrelevant. All parties involved are connected to social impact projects, thus improving the communities in which consumers and brands exists. Hotmob, a native ad distribution platform for mobile users, is serving 1M impressions on a daily basis, which will support in distributing NOIZ to the consumers.
How NOIZ Works ?
The NOIZ ecosystem uses the NOIZ Token. This will facilitate all the advertising campaigns and smart contract creation while also operating as coupons, airdropped by the advertisers and publishers to consumers.
NOIZ Ad Network Platform
A traditional ad exchange is a centralized digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through a real-time bidding (RTB) algorithm. They are most often used to sell display, video and mobile ad inventory. The NOIZ ad network allows advertisers to directly buy ad inventories from a variety of publishers. Advertisers will set up their auction ad campaign from the advertiser dashboard by selecting their targeting criteria and ad preferences. All ad campaign requests will be sent to the publisher dashboard, where they will await authorization by the publisher.
Features of NOIZ Ecosystem
Peer to Peer Advertising Marketplace
NOIZ intends to be a peer to peer ad marketplace where advertisers and publishers can directly connect with one another through the NOIZ platform and make an advertising agreement powered by a smart contract. Advertisers will be able to enlist their ads, which publishers can opt to pick up, or they [advertisers] can directly approach publishers and apply for the enlisted rates of banner advertising on the publisher’s media network.
Coupons via Ads and Redemption
Consumers are airdropped NOIZ tokens that work like coupons on advertiser websites. A smart contract, set by the advertiser, determines the necessary requirements a consumer must meet in order to redeem the tokens for the product or service that is offered in the coupon.
Consensus-based Advertiser / Ads Approval
Ads and advertisers, who are otherwise approved by default, can be moderated by consumer consensus, keeping malicious advertisements out of the network. This will help NOIZ remove ads engaged in malicious activities or even wrongful business practices.
Consensus-based Publisher / Content Approval
Just like how the consensus would decide if the advertiser and its CSR activities are truly beneficial to the community, the same consensus mechanism may decide if the content of a publisher is appropriate and does not promote fake news or malicious software.
Each new party in the NOIZ platform gets a NOIZ ERC20 wallet, or they can register using a current ERC20 compatible wallet, which would double down as identify verification of the actor on the NOIZ platform. The wallet ID is how actors within the NOIZ ecosystem (advertisers, publishers, consumers, and social impact organizations) will be recognized and tracked. So, while all the NOIZ tokens can flow freely, only registered ERC20 wallets will be able to conduct transactions (i.e. creating new ad campaigns) on the NOIZ network, allowing NOIZ to verify the actor that is participating in the ecosystem.