SELFLLERY is a social platform of a new breed, designed for monetization of the visual content,and a next generation of native advertisement platforms. Each received like on the platform gets converted to SLY tokens, thus letting its users to get money for posting photos and videos on SELFLLERY. SELFLLERY CEO and co-founder Vadim Onishchenko is a professional photographer and businessman having a great experience in IT. Another co-founder Vladimir Dmitriev is a professional investor, with expertise in development of economic models. Using all their experience combined, SELFLLERY team creates an ecosystem that could serve an example of decentralized user-driven economy. Any user can buy products and services on marketplace, using SLY tokens. Any advertiser can start an advertising campaign or a photo contest, paying with SLY tokens. The photo stock gallery serves the purpose of buying and selling visual content, also with SLY tokens. The platform donates 10% of its monthly profit to charity organizations. Usersalso can set the percentage of contributions and choose from a list of charitable foundations to donate SLY tokens to charity on monthly basis.
The Problem of Visual Content Monetization
Traditional opportunities for photo content monetization are present only in two forms: either by placing advertisements on web pages with photos or via direct sale of the photographs. Both scenariosassume that the shot will be used in a commercial way. Therefore, the requirements for producing such contentare high, which creates obstacles for authors. For example, most photo stocks require that uploaded photos meet certain quality criteria (in exposure, lighting, focusing, framing, etc.). When talking about the use of photography for advertising purposes, this requires a mandatory model release and often demands professional equipment and the involvement of a team of specialists. Today Instagram, Facebook, Snapchat and Twitter social networks allow users to post a huge amount of visual content. However, despite the fact that all this content belongs to users, the multi-billion profits generated by this content are collected by shareholders of the companies that own these networks.
Using blockchain technology to monetize visual content
There are several services on the market that credit cryptocurrency tokens to their users for socialactivity. It works like this: when users receive likes on their photos or posts, they get a certain amount of tokens. For example, users of Steemit, a decentralized social network, receive rewards in Steem tokens. Steepshot, and the PhotoSteem applications developed on this social platform, give users rewards in Steem tokens for the likes they receive on posted photos. In this case the monetization of photo content is very limited, the only way to receive tokens is to get likes.
SELFLLERY provides an extensive toolset for user content monetization including:
1. automated rewards in SLY (SELFLLERY money) tokens for received likes
2. an opportunity to sell photos in stock photo marketplace
3. rewards for participating in advertising campaigns
4. prizes for photo-quests
5. rewards for taking part in photo contests
6. gamified voting system with rewards to all voters
7. increased reward ratio for top users, who have the most followers and are engaged in many social activities.
Token Generation Event
Token Generation Event (TGE) isan event when anyone can become the owner of SLY tokens. A token isa core element, which is used in the SELFLLERY platform operations to allow internal payments between its users. Initially, SLY tokens are generated during the TGE on the Ethereum platform. Buyers receive SLY in exchange for Ethereum (ETH) tokens by sending a payment to a smart contract that generates SLY tokens.
Token name: SLY
Total SLY token amount: 50,000,000,000 SLY
Available in ICO (hard cap): 22,500,000,000 SLY